1. Creating valuable content, consistently.
This is probably the number one hang-up for writers and creators, especially if you don’t earn a living off of your blog. It will be easy to get sidetracked when other perceived priorities are competing for your time. So here’s the way to beat this challenge: decide that you will write consistently—ahead of time. Don’t just write when you feel like it, or when you have free time. Set aside a special time during your day, or once a week when you will be intentional about writing. Perhaps before your morning routine, or when others in your home have gone to bed. Practice this and make it a habit, don’t rely on moments inspiration (but when those cherished moments do come, be sure to begin typing away, too!).
2. Identifying your best content.
The more diverse your content is, the more difficult it will be to identify the kind of content that is doing really well. You’ll have to measure things like engagement and social sharing against organic traffic that is coming from sources like search engine results. Ultimately, you’ll have to zone in what your readers want, unless you are perfectly happy writing for the sheer pleasure of it. There are several ways to overcome this. First, make sure you are using some kind of native statistics tool, or at least making sure you’re tracking traffic with Google analytics. You could also send out a survey to readers using Google forms or SurveyMonkey. In the process, you’ll have to decide if and how much of your content will be determined by what your readers want.
3. Gaining and retaining an audience.
What will you do if you feel good about the quality of your content but you haven’t quite hit the jackpot on gaining and retaining an audience? The truth is that markets online are becoming increasingly saturated, and this problem isn’t going away. Easy, free access to valuable content—and the additional products that they’ll try to sell you—is becoming the norm. The Internet will become more and more integrated in the majority of people’s lives. The key to overcoming this is persistence. The sooner you start on your blog—and keep at it—the further you’ll be ahead of other late-comers to the game.
In future articles, I hope to offer further, more pointed advice on how to overcome these challenges. Stay tuned!